A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories
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چکیده
منابع مشابه
A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories
BACKGROUND The Framework Convention on Tobacco Control calls for the elimination of tobacco advertising, promotion and sponsorship. To test whether tobacco packaging functions as advertising by communicating attractive and distinctive brand attributes, we explored how young adult smokers and non-smokers interpreted familiar and unfamiliar tobacco brands. METHODS We conducted an on-line survey...
متن کاملYoung adults' interpretations of tobacco brands: implications for tobacco control.
INTRODUCTION Marketers have long recognized the power and importance of branding, which creates aspirational attributes that increase products' attractiveness. Although brand imagery has traditionally been communicated via mass media, packaging's importance in promoting desirable brand-attribute associations has increased. Knowledge of how groups prone to smoking experimentation interpret tobac...
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Waterpipe smoking has become a global youth trend especially in the Middle East countries and Iran . The aim of this study was to determine the mutagenic effects of three most popular flavored tobaccos by four different salmonella typhimurium strains and compare the possible mutagenic effects of the test samples. Ames mutagenicity assessment was conducted according to the OECD guideline using T...
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ژورنال
عنوان ژورنال: BMC Public Health
سال: 2012
ISSN: 1471-2458
DOI: 10.1186/1471-2458-12-796